Apple has definitely revolutionized communication, giving it a new meaning and allowing people to access information in various forms, in nearly every place on the globe. In addition, their products provide entertainment and make everyday life easier.
They’re changing the methods of communication, particularly due to the development of technology and because of new communications channels emerging. A huge change in the way people communicate was brought to the market by Steve Job’s new device: the iPhone. It was in 2007, but Apple’s CEO Tim Cook suspects that the company’s inventions were known to people in the 40s and 50s of the previous century, as well as the seventeenth century. Where do such assumptions come from?
1. First piece of evidence – a painting
The electronic giant’s CEO Tim Cook, during one of his trips to Amsterdam, saw a painting by Pieter de Hooch from 1670. The masterpiece shows the scene of a woman sitting by a window, while someone is handing her an object. According to Apple’s CEO, it’s their phone, and this is what he said about it:
I’ve always thought that I knew when the iPhone was invented, but now I’m not so sure.
What is the messenger handing the woman in the painting?
The brain is special because it suggests various images and connotations based on past experiences and knowledge. No wonder it seems to us that we see a cell phone in the painting with the outline of a screen visible. But is this really the case? Well, the canvas is titled Man Hands a Letter to a Woman in a Hall, which means the controversial object is probably a folded piece of paper.
Doubts as to whether or not it’s an iPhone can be raised e.g. the way the object is being held.
2. Second piece of evidence – a video recording from 1938
A black-and-white video recording from the late forties caught the attention of Apple employees and fans of its products as well. In the recording, women passing are seen, and one of them seems to be talking on an iPhone. She’s holding a small rectangular, black object to her ear and is happily talking away. After a moment she ends her conversation and using a widely-known gesture, pulls the phone away from her face.
On the next page you can see the footage from 1938 and judge what the woman is holding yourself, and also watch the recording which proves that Apple laptops have been known for at least 70 years.