Advertising, or leveraged trading, will use every trick to encourage the consumer to purchase the advertised product. Unfortunately, in order to do this effectively, advertising agencies sometimes do not tell the truth. A very profitable segment of the retail advertising sector are cosmetics.
Every day around the world, millions of skin hair, nail and body care products are being sold. Competition is very high, so manufacturers and PR people fall over themselves to propose the slogans extolling the virtues of their products and promoting behaviors associated with the use of their cosmetics. Unfortunately, ads do not always tell the truth, but perpetuate beauty myths.
A conscious customer is a satisfied customer, so we give you some tips on how not to be deceived by advertising and as to what information is not worth believing.
Myth 1 Branded products are more effective
The efficacy of the cosmetic is totally dependent on its chemical composition. What matters is the composition of the ingredients, their balance and proportion, not the label, price and exclusivity of the drugstore where it is sold. If a little-known brand uses the same active ingredients as a cosmetic giants,, it’s not worth it to overpay for the logo. It’s better to buy an equally effective, though lesser known cosmetic.
Myth 2 Hair coloring is harmless
Modern hair colorings are advertised as safe for the hair and as not causing destruction. Unfortunately, every hair coloring destroys them, because it interferes with the natural pigmentation inherent in the structure of the hair. The least harmful one is natural henna.
You can read the following myths on the next pages of the article.