How many times have you ordered food because you saw a beautiful looking meal pictured in an ad.
Ads frequently differ from what we really get. Here you can see how our expectations differ from reality, and it’s not only about food, but also about other things that differ from we expected choosing a particular product.
1. Tweety looks cheap, and his eyes don’t look like the ones on the picture.
2. What you ordered vs. what you got.
3. Expectations are in the picture, reality is on the arm.