In 1995 Casey Dean and Edward Nitz conducted a very simple experiment. They went to McDonald’s, bought a cheeseburger and instead of eating it, they hid it in a wooden box.
They were then 13 and 14 years old. This year, they couldn’t resist to look inside.
I wonder if after seeing the pictures on the next page, you fancy a cheeseburger from McDonald’s…
And this is their uneaten meal. As you can see, not much has changed.